Off the Cuff

Yuri Aguiar

AGE: 37

TITLE: Senior partner and CTO

COMPANY: Ogilvy & Mather Worldwide, New York

ANNUAL REVENUE: Roughly $1.5 billion (privately held)

INDUSTRY SECTOR: Advertising

TIME IN JOB: 4 1/2 years

BEST ADVICE EVER RECEIVED: You need to balance family and work life.

FROM WHOM: A former boss

FAVORITE QUOTE: "Unreasonable men get results." -- Benjamin Franklin

FIRST JOB: Fueling tankers on the docks in Bombay

WORST JOB EVER HAD: Data entry operations

IF YOU WEREN'T A CIO, YOU'D BE: A rock 'n' roll musician

WHY YOU WENT INTO TECHNOLOGY: The band didn't make enough money.

BEST CAREER MOVE: Moving from India to the Ogilvy Worldwide offices in 1999

BEST CIO DECISION: Investing resources and time in LDAP [Lightweight Directory Access Protocol] directory services

LAST BUSINESS BOOK YOU'VE READ: Innovating IT by Lior Arussy. It's an excellent book -- well written.

BEST PERSONALITY TRAIT: Jovial

WORST PERSONALITY TRAIT: Impatient

FAVORITE GUILTY PLEASURE: Jamming with the band

GOLF HANDICAP: I've been known to lose the clubs.

TECHNOLOGY YOU COULDN'T LIVE WITHOUT: Cruise control. I always want to tap my foot to the music, so I don't want my foot on the pedal.

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