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In Dealing With Darwin, renowned author Geoffrey A. Moore wastes no time in depicting the predicament of today's companies as he sees it. In a survival-of-the-fittest economy defined by competition, globalization and commoditization, firms must innovate or risk extinction. Moore's solution: Companies must identify the "core" activities that differentiate them from competitors and reallocate resources from all other activities to fund their core. Constantly renewing the core allows firms to continually innovate and neutralize competition.
Moore's earlier work focused on growing companies; this book counsels firms on maintaining dominance throughout their lifecycles, from growth to maturity and beyond. Weighty concepts and diagrams are punctuated with 100 case studies of firms (such as Cisco with network ubiquity and Southwest Airlines with its no-frills business model) struggling for sustainable dominance. Throughout, Moore dissects the path toward differentiation that requires taking a "value proposition to such an extreme that competitors ... will not follow." ($25.95, 260 pages)
Lauren Horwitz, former managing editor, production, for CIO Decisions, is now managing editor for TechTarget's Data Center Media Group. Write to her at lhorwitz@techtarget.com.
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